Argan Oil Market Forecast: Market Dynamics Shaped by Changing Consumer Preferences

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Argan Oil Market Forecast: Market Dynamics Shaped by Changing Consumer Preferences

preeti mmr
Market Overview
The global Argan Oil Market has experienced strong momentum in recent years, driven by rising consumer demand for natural, organic and plant-based personal-care solutions. Known as “liquid gold,” argan oil contains antioxidants, vitamin E and essential fatty acids that support skin nourishment, hair repair, anti-aging and overall wellness. In 2024, the market was valued at over USD 400 million and is projected to nearly double by 2032, expanding at a high single-digit growth rate. Increasing preference for chemical-free cosmetics, expanding beauty and wellness sectors, and growing awareness of the oil’s therapeutic benefits are contributing to the market’s rapid expansion.

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Market Segmentation
The market is segmented by type, form, and application:

By Type: Conventional and Organic.
The Conventional segment holds the largest share due to its widespread availability and cost-effectiveness. Organic argan oil, however, is gaining traction among premium and clean-label consumers.

By Form: Absolute, Concentrates, Blends, and Others.
Absolute (pure) argan oil dominates the segment, primarily because of its strong demand in skincare, aromatherapy and medical applications.

By Application: Personal Care & Cosmetics, Medical, Aromatherapy, Food, and Others.
Personal Care & Cosmetics remains the largest application area, with strong use in moisturizers, serums, shampoos, conditioners, and hair treatments. Food-grade argan oil also shows growth potential due to rising interest in specialty and health-focused culinary oils.

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Regional Insights
North America:
Currently the leading market, driven by high consumer awareness, expanding organic beauty trends, and the strong presence of premium skincare brands.

Europe:
Remains a key region due to established clean-beauty culture, strict cosmetic ingredient regulations and strong demand for sustainable and ethically sourced oils.

Asia-Pacific:
One of the fastest-growing markets, particularly in India, China, Japan and South Korea. Rising disposable incomes, rapid urbanization, and booming beauty and personal-care industries contribute to growth.

Middle East & Africa:
As the home of the argan tree, this region is both the primary production hub and an emerging consumer market. Traditional beauty practices continue to drive local consumption.

Market Highlights
Increasing shift toward natural and organic cosmetic ingredients.

Strong penetration of argan oil in premium skincare and haircare formulations.

Rapid growth of online retail channels, making argan oil more accessible worldwide.

Rising demand for ethically sourced and fair-trade certified products.

Expanding applications beyond beauty — including food, wellness and aromatherapy.

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Competitive Landscape
Leading Argan Oil Manufacturers include:

1. Zineglob - Agadir, Morocco
2. Arganfarm - Marrakech, Morocco
3. Arganisme - Agadir, Morocco
4. Argan Diva - Casablanca, Morocco
5. Argane Aouzac - Essaouira, Morocco
6. Moroccan Argan Oil - Marrakech, Morocco
7. Argan Liquid Gold - London, United Kingdom
8. Kahina Giving Beauty - New York, USA
9. Josie Maran Cosmetics - Los Angeles, USA
10. SheaMoisture - Amityville, USA
11. Acure Organics - Fort Lauderdale, USA
12. Pura D'or - Los Angeles, USA
13. ArtNaturals - Los Angeles, USA
14. The Ordinary - Toronto, Canada
15. John Masters Organics - New York, USA
16. Avalon Organics - Petaluma, USA
17. OGX Beauty - Los Angeles, USA
18. Desert Essence - Hauppauge, USA
19. Sky Organics - Tampa, USA
20. InstaNatural - Orlando, USA
21. Majestic Pure - San Diego, USA
22. Artnaturals - Gardena, USA
23. Radha Beauty - El Segundo, USA
24. Maple Holistics - Farmingdale, USA

Conclusion
The argan oil market is positioned for strong, sustained growth through 2032. Consumers’ rising preference for natural, chemical-free and sustainable beauty products continues to drive global demand. Expansion of e-commerce, growing awareness of argan oil’s skincare and therapeutic benefits, and increasing adoption in food and wellness products will further accelerate market opportunities. With premium positioning, ethical sourcing and product innovation at the forefront, stakeholders can expect a dynamic and profitable decade ahead.

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