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Hi all,
There as been a discussion recently about branding on the incubator ML Re: Branding Guide clarification (was Re: to brand or not to brand?) What is the status of OFBiz regarding this aspect ? Jacques |
That's for the incubator. It doesn't affect OFBiz which is now a graduated top level project, so the policies are rather different and pretty much separate and can be found on apache.org. -David Jacques Le Roux wrote: > Hi all, > > There as been a discussion recently about branding on the incubator ML > Re: Branding Guide clarification (was Re: to brand or not to brand?) > > What is the status of OFBiz regarding this aspect ? > > Jacques > |
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Thanks David,
Sorry, actually I had not read the thread but it's title. I was thinking on another subject. It was about trademark. Have you any idea if somebody can use the OFBiz brand without the PMC or ASF consent ? This to be sure that nobody never will use the OFBiz name outside of our project... In other word, ASF protect us on the licence level, but what about the trademark level ? Thanks Jacques ----- Message d'origine ----- De : "David E Jones" <[hidden email]> À : <[hidden email]> Envoyé : dimanche 27 mai 2007 16:34 Objet : Re: Branding > > That's for the incubator. It doesn't affect OFBiz which is now a graduated top level project, so the policies are rather different and pretty much separate and can be found on apache.org. > > -David > > > Jacques Le Roux wrote: > > Hi all, > > > > There as been a discussion recently about branding on the incubator ML > > Re: Branding Guide clarification (was Re: to brand or not to brand?) > > > > What is the status of OFBiz regarding this aspect ? > > > > Jacques > > |
We've discussed this a bit before and nothing has changed since then. There is no registered trademark for OFBiz or "Apache OFBiz" or "The Open For Business Project" or anything else that I'm aware of related to the project. The only restrictions are those listed in the Apache 2.0 license. If we did try to register OFBiz or whatever as a trademark it would be very public and open just like everything else, and in fact getting people involved to help sponsor the effort and the legal costs and such would be necessary. A trademark is not something cheap to get started and it takes a LONG time to get finished, and a lot of effort including legal/government efforts and enforcement efforts. I don't think there is any benefit in doing this, especially not one that justifies the initial and ongoing cost, so chances are this will never be done. -David Jacques Le Roux wrote: > Thanks David, > > Sorry, actually I had not read the thread but it's title. I was thinking > on another subject. > > It was about trademark. Have you any idea if somebody can use the OFBiz > brand without the PMC or ASF consent ? > > This to be sure that nobody never will use the OFBiz name outside of our > project... > > In other word, ASF protect us on the licence level, but what about the > trademark level ? > > Thanks > > Jacques > > ----- Message d'origine ----- > De : "David E Jones" <[hidden email]> > À : <[hidden email]> > Envoyé : dimanche 27 mai 2007 16:34 > Objet : Re: Branding > > >> That's for the incubator. It doesn't affect OFBiz which is now a > graduated top level project, so the policies are rather different and > pretty much separate and can be found on apache.org. >> -David >> >> >> Jacques Le Roux wrote: >>> Hi all, >>> >>> There as been a discussion recently about branding on the incubator > ML >>> Re: Branding Guide clarification (was Re: to brand or not to brand?) >>> >>> What is the status of OFBiz regarding this aspect ? >>> >>> Jacques >>> > |
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Thanks David,
And sorry not to have followed previous threads about this subject. Jacques > > We've discussed this a bit before and nothing has changed since then. There is no registered trademark for OFBiz or "Apache OFBiz" or "The Open For Business Project" or anything else that I'm aware of related to the project. > > The only restrictions are those listed in the Apache 2.0 license. > > If we did try to register OFBiz or whatever as a trademark it would be very public and open just like everything else, and in fact getting people involved to help sponsor the effort and the legal costs and such would be necessary. A trademark is not something cheap to get started and it takes a LONG time to get finished, and a lot of effort including legal/government efforts and enforcement efforts. > > I don't think there is any benefit in doing this, especially not one that justifies the initial and ongoing cost, so chances are this will never be done. > > -David > > > Jacques Le Roux wrote: > > Thanks David, > > > > Sorry, actually I had not read the thread but it's title. I was thinking > > on another subject. > > > > It was about trademark. Have you any idea if somebody can use the OFBiz > > brand without the PMC or ASF consent ? > > > > This to be sure that nobody never will use the OFBiz name outside of our > > project... > > > > In other word, ASF protect us on the licence level, but what about the > > trademark level ? > > > > Thanks > > > > Jacques > > > > ----- Message d'origine ----- > > De : "David E Jones" <[hidden email]> > > À : <[hidden email]> > > Envoyé : dimanche 27 mai 2007 16:34 > > Objet : Re: Branding > > > > > >> That's for the incubator. It doesn't affect OFBiz which is now a > > graduated top level project, so the policies are rather different > > pretty much separate and can be found on apache.org. > >> -David > >> > >> > >> Jacques Le Roux wrote: > >>> Hi all, > >>> > >>> There as been a discussion recently about branding on the incubator > > ML > >>> Re: Branding Guide clarification (was Re: to brand or not to brand?) > >>> > >>> What is the status of OFBiz regarding this aspect ? > >>> > >>> Jacques > >>> > > |
No problem, it was at least a few months ago. -David Jacques Le Roux wrote: > Thanks David, > > And sorry not to have followed previous threads about this subject. > > Jacques > > >> We've discussed this a bit before and nothing has changed since then. > There is no registered trademark for OFBiz or "Apache OFBiz" or "The > Open For Business Project" or anything else that I'm aware of related to > the project. >> The only restrictions are those listed in the Apache 2.0 license. >> >> If we did try to register OFBiz or whatever as a trademark it would be > very public and open just like everything else, and in fact getting > people involved to help sponsor the effort and the legal costs and such > would be necessary. A trademark is not something cheap to get started > and it takes a LONG time to get finished, and a lot of effort including > legal/government efforts and enforcement efforts. >> I don't think there is any benefit in doing this, especially not one > that justifies the initial and ongoing cost, so chances are this will > never be done. >> -David >> >> >> Jacques Le Roux wrote: >>> Thanks David, >>> >>> Sorry, actually I had not read the thread but it's title. I was > thinking >>> on another subject. >>> >>> It was about trademark. Have you any idea if somebody can use the > OFBiz >>> brand without the PMC or ASF consent ? >>> >>> This to be sure that nobody never will use the OFBiz name outside of > our >>> project... >>> >>> In other word, ASF protect us on the licence level, but what about > the >>> trademark level ? >>> >>> Thanks >>> >>> Jacques >>> >>> ----- Message d'origine ----- >>> De : "David E Jones" <[hidden email]> >>> À : <[hidden email]> >>> Envoyé : dimanche 27 mai 2007 16:34 >>> Objet : Re: Branding >>> >>> >>>> That's for the incubator. It doesn't affect OFBiz which is now a >>> graduated top level project, so the policies are rather different > and >>> pretty much separate and can be found on apache.org. >>>> -David >>>> >>>> >>>> Jacques Le Roux wrote: >>>>> Hi all, >>>>> >>>>> There as been a discussion recently about branding on the > incubator >>> ML >>>>> Re: Branding Guide clarification (was Re: to brand or not to > brand?) >>>>> What is the status of OFBiz regarding this aspect ? >>>>> >>>>> Jacques >>>>> > |
In reply to this post by David E Jones
On Monday 28 May 2007 01:35:57 pm David E Jones wrote:
> We've discussed this a bit before and nothing has changed since then. There > is no registered trademark for OFBiz or "Apache OFBiz" or "The Open For > Business Project" or anything else that I'm aware of related to the > project. > > The only restrictions are those listed in the Apache 2.0 license. > > If we did try to register OFBiz or whatever as a trademark it would be very > public and open just like everything else, and in fact getting people > involved to help sponsor the effort and the legal costs and such would be > necessary. A trademark is not something cheap to get started and it takes a > LONG time to get finished, and a lot of effort including legal/government > efforts and enforcement efforts. > > I don't think there is any benefit in doing this, especially not one that > justifies the initial and ongoing cost, so chances are this will never be > done. This would be additionally complicated by the fact that both IBM and American Express are actively using the phrase "Open for Business" as marketing campaigns. Amex uses it for their small business offerings and IBM, ironically, for their Open Source efforts. I was both pleased and discouraged that IBM was flying a huge banner that said "Open for Business" over their booth at JavaOne. -- Ean Schuessler, CTO [hidden email] 214-720-0700 x 315 Brainfood, Inc. http://www.brainfood.com |
Ean Schuessler wrote: > On Monday 28 May 2007 01:35:57 pm David E Jones wrote: >> We've discussed this a bit before and nothing has changed since then. There >> is no registered trademark for OFBiz or "Apache OFBiz" or "The Open For >> Business Project" or anything else that I'm aware of related to the >> project. >> >> The only restrictions are those listed in the Apache 2.0 license. >> >> If we did try to register OFBiz or whatever as a trademark it would be very >> public and open just like everything else, and in fact getting people >> involved to help sponsor the effort and the legal costs and such would be >> necessary. A trademark is not something cheap to get started and it takes a >> LONG time to get finished, and a lot of effort including legal/government >> efforts and enforcement efforts. >> >> I don't think there is any benefit in doing this, especially not one that >> justifies the initial and ongoing cost, so chances are this will never be >> done. > > This would be additionally complicated by the fact that both IBM and American > Express are actively using the phrase "Open for Business" as marketing > campaigns. Amex uses it for their small business offerings and IBM, > ironically, for their Open Source efforts. I was both pleased and discouraged > that IBM was flying a huge banner that said "Open for Business" over their > booth at JavaOne. The platitudes of creativity are inspiring, no? Maybe I should get into marketing... ;) At least we win the google test now: searching for "open for business" we get the first result! I'm not sure what the deal is with IBM, that might just be some cute marketing thing. With AmEx they seem to have trademarked "OPEN"... there's a fun one to enforce! -David |
On Tuesday 12 June 2007 10:09:47 am David E Jones wrote:
> The platitudes of creativity are inspiring, no? Maybe I should get into > marketing... ;) > > At least we win the google test now: searching for "open for business" we > get the first result! You have a point there. Its rather impressive, really! > I'm not sure what the deal is with IBM, that might just be some cute > marketing thing. With AmEx they seem to have trademarked "OPEN"... there's > a fun one to enforce! Truth be told, I think the name "Apache ERP" would frighten Oracle and SAP more than anything else. -- Ean Schuessler, CTO [hidden email] 214-720-0700 x 315 Brainfood, Inc. http://www.brainfood.com |
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De : "Ean Schuessler" <[hidden email]>
> > Truth be told, I think the name "Apache ERP" would frighten Oracle and SAP > more than anything else. IMHO, it's a bit too early for that, but why not hink about something like that (I mean marketing at large) ? Jacques |
In reply to this post by Ean Schuessler
Gotta say I love the idea of Apache ERP being in the name somewhere. Now, changing the name of the project - that would be tough, but adding the tagline would be a WIN, WIN!
Cheers, Tim -- Tim Ruppert HotWax Media o:801.649.6594 f:801.649.6595 On Jun 12, 2007, at 10:19 AM, Ean Schuessler wrote:
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In reply to this post by Jacques Le Roux
On Tuesday 12 June 2007 11:54:56 am Jacques Le Roux wrote:
> IMHO, it's a bit too early for that, but why not hink about something > like that (I mean marketing at large) ? Is it really too early? http://www.brainfood.com/ApacheERP.jpg -- Ean Schuessler, CTO [hidden email] 214-720-0700 x 315 Brainfood, Inc. http://www.brainfood.com |
Pretty cool Ean. I would have to vote against changing the official project name - but as I said before it's way catchy and would definitely catch the eye of the SAPs of the world.
Cheers, Tim -- Tim Ruppert HotWax Media o:801.649.6594 f:801.649.6595 On Jun 12, 2007, at 7:35 PM, Ean Schuessler wrote:
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On Tuesday 12 June 2007 09:11:54 pm Tim Ruppert wrote:
> Pretty cool Ean. I would have to vote against changing the official > project name - but as I said before it's way catchy and would > definitely catch the eye of the SAPs of the world. Maybe its just a "theme"? -- Ean Schuessler, CTO [hidden email] 214-720-0700 x 315 Brainfood, Inc. http://www.brainfood.com |
+1
Some might even call it a vertical (although a pretty wide one :) ) Cheers, Tim -- Tim Ruppert HotWax Media o:801.649.6594 f:801.649.6595 On Jun 12, 2007, at 10:20 PM, Ean Schuessler wrote:
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In reply to this post by Ean Schuessler
Hi Ean,
this is interesting but I think that the Apache Software Foundation wouldn't like the new name. Even if it is true that, right now, OFBiz is the only one ERP project in the ASF, in theory it is possible that in the future a new ERP project (different from OFBiz) will join the Foundation; the ASF will maintain neutrality and not endorse one (our) as the official ERP software from Apache (as the name "Apache ERP" would suggest). Jacopo Ean Schuessler wrote: > On Tuesday 12 June 2007 11:54:56 am Jacques Le Roux wrote: >> IMHO, it's a bit too early for that, but why not hink about something >> like that (I mean marketing at large) ? > > Is it really too early? > > http://www.brainfood.com/ApacheERP.jpg > |
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In reply to this post by Tim Ruppert
+1
Jacques ----- Message d'origine ----- De : Tim Ruppert À : [hidden email] Envoyé : mercredi 13 juin 2007 04:11 Objet : Re: Branding Pretty cool Ean. I would have to vote against changing the official project name - but as I said before it's way catchy and would definitely catch the eye of the SAPs of the world. Cheers, Tim -- Tim Ruppert HotWax Media http://www.hotwaxmedia.com o:801.649.6594 f:801.649.6595 On Jun 12, 2007, at 7:35 PM, Ean Schuessler wrote: On Tuesday 12 June 2007 11:54:56 am Jacques Le Roux wrote: IMHO, it's a bit too early for that, but why not hink about something like that (I mean marketing at large) ? Is it really too early? http://www.brainfood.com/ApacheERP.jpg -- Ean Schuessler, CTO [hidden email] 214-720-0700 x 315 Brainfood, Inc. http://www.brainfood.com |
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