Digital marketing encompasses all marketing efforts that use the internet and electronic devices to connect with potential customers. It includes various strategies such as social media marketing, email campaigns, content marketing, and pay-per-click advertising.
Search Engine Optimization (SEO) is a crucial component of digital marketing focused on improving a website's visibility on search engines like Google. By optimizing website content, structure, and performance, businesses can enhance their organic search rankings, driving more traffic and improving conversion rates. Effective SEO strategies involve keyword research, on-page optimization, technical SEO, and link building.
Together, digital marketing and SEO form a powerful approach to reaching and engaging target audiences in the online landscape.
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