You can create your own eStore choosing one of the following options:
1. Loading demo data and modifying the demo store created. You can follow the guide
https://cwiki.apache.org/confluence/display/OFBENDUSER/Apache+OFBiz+Business+Setup+Guide#ApacheOFBizBusinessSetupGuide-storeSetup2. Creating your own store using
http://localhost:8080/ofbizsetup (only available in
trunk, and
branch 10.04). In this case you don't need to load demo data.
In both cases, ensure that your "ProductStore" is related with the same "WebSite" settled in the parameter
webSiteId of the web.xml file of the ecommerce web application.
To view the store simply go to URL
http://localhost:8080/ecommerce (or the
mount-point you settled in the ofbiz-component.xml file of the component ecommerce).
Cheers,