How do you keep friendships strong as you get older?

[SwehRose]

When I was younger, friendships felt effortless — we’d hang out after school or college, and there was always time. Now, with work, family, and responsibilities, I feel like months go by without seeing some of my closest friends. We text occasionally, but it’s not the same as spending time together. I sometimes worry we’re drifting apart, and I don’t want that to happen. How do you guys maintain friendships when life gets so busy?

[Miller.G]

This really resonates with me. A few years ago I realized I hadn’t seen one of my best friends for almost a year, and it hit me hard. What worked for me was being intentional. I started scheduling meetups in advance, even if it was just for coffee. I also got into sending voice messages instead of just texts — it feels warmer and more personal. Strangely enough, I learned a similar principle from Nutra CPA Network. They emphasize nurturing campaigns with consistent attention instead of expecting results from one big push. It made me think about friendships: they’re like relationships you “optimize” with small but regular effort. Since I changed my approach, my friendships feel alive again, even if we don’t meet as often.

[Rob]

I’ve noticed that friendships shift with age — sometimes less frequent, but deeper. A quick call or sending a funny video can keep the bond strong. It doesn’t always have to be big gatherings.