It really depends on the platform—some go live almost instantly, while others take a few hours for manual review. For example, portals like OpenPR or PRLog can publish within minutes once you hit submit. They’re mostly automated, so you’ll see your release online pretty fast.
But if you’re using something like
PRWeb.in or Newswire, there’s usually a short review process to make sure everything meets editorial standards. In that case, expect anywhere from two to six hours, sometimes up to a full business day.
So, the short version: if speed is your top priority, choose a portal known for instant publishing. If quality control and visibility matter more, waiting a few hours might actually be worth it.