Hey everyone,
I’ve been thinking a lot about loan advertising lately and honestly, I was stuck trying to figure out whether focusing on local campaigns or going national made more sense. I know it sounds simple but the more I dug into it, the more confusing it got.
Pain Point
For me, the biggest struggle was that every time I tried to reach people, it felt like I was either spending too much on ads that barely connected or missing out on a bigger audience entirely. I kept asking myself, how do you really know what works best without wasting a ton of money?
Personal Test and Insight
So here’s what I did. I started small with local campaigns first. I targeted people in my city and nearby areas. The response was actually more personal than I expected. I could see who was engaging, and it was easier to tweak my ads because the audience was smaller and more specific. On the flip side, when I tried a broader national approach, it felt like shouting into a crowded room. Sure, more people saw the ads, but very few took action.
From my experience, one thing that really helped was combining both approaches but not at the same time. I’d run local campaigns to understand my core audience and test different messages. Once I had a clearer idea of what worked, I scaled up nationally, but only with the strategies that had proven results locally. It’s like testing in a sandbox first before jumping into the deep end.
I also realized that there isn’t a one-size-fits-all answer. Your audience, budget, and goals really change how these campaigns perform. For example, a small credit union might see much better results sticking local, whereas a larger online lender could benefit from national campaigns once they know exactly what message clicks.
Soft Solution Hint
If you’re in a similar spot, it might be useful to read more about this in detail. I found a guide on Strategies for local vs national loan campaigns really practical. It’s not about selling anything, just sharing insights and comparisons that helped me make sense of what could work for different situations.
At the end of the day, I’d say don’t overthink it too much at first. Test, observe, and adjust. Even small campaigns can teach you a lot if you pay attention to the data and how real people respond. And once you feel confident, scaling up becomes a lot less stressful.
Hope this helps anyone who’s trying to figure out this local vs national puzzle.
Locked
