Modern e-commerce is no longer limited to just an online store — customers expect a personalized approach, quick response and convenience at every stage of interaction with the brand. Apache OFBiz, as a modular ERP and eCommerce platform, offers extensive opportunities for customizing and optimizing all aspects of the customer journey.
One of the key trends of 2025 is the integration of gamification and entertainment elements into online stores. This not only increases user engagement, but also helps to increase the average check and time spent on the site. Some companies are already implementing such mechanics using third-party platforms or inspired by solutions from other industries.
For example, many iGaming operators successfully implement elements of personalization and live interaction.
maxispin casino website demonstrates how a properly built user interface, bonus programs and gamification retain the audience and form loyalty. Although this is a completely different segment, their approach to user experience can be adapted for eCommerce projects on OFBiz.
If you are planning a redesign of your platform or looking for new ideas to increase customer engagement, consider expanding user scenarios by implementing bonus systems, interactive recommendations, and personalized offers. OFBiz provides flexible tools for such refinement through Groovy scripts, Java extensions, and REST integrations.
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