Omnichannel Marketing

[Credence]

Credence by Sinch is a leading Marketing Automation Platform in India that supports omnichannel marketing and customer service by enabling companies to drive context-led customer engagement journeys.

With Credence, companies can integrate their diverse sources to develop a unified view of the users and reach out to them through email, SMS, WhatsApp, and Voice. With Sinch, clients are able to reach their target audience on channels they already use.  By using Credence, companies can reach out to their customers via several channels to ensure that the engagement remains consistent across channels, thereby resulting in higher ROI. This platform provides a good understanding of the preferred mode of contact of the customers.

[Akshay_M]

According to Frost & Sullivan, omnichannel is defined as "seamless and effortless, high-quality customer experiences that occur within and between contact channels"

Omnichannel marketing strategy gives businesses the ability to communicate with customers where they are, at the right time with the right message.

With this strategy, customers can start a transaction on their smartphone and finish it on their PC, tablet, or wearable.

That way brands can create a seamless customer experience that leads to better engagement, customer loyalty, higher ROI and sales.

How can you create successful Omnichannel Marketing Strategies?

Here is a 7 step guide to help you through it:


1. Gather your data

2. Review your processes

3. Segment your audience

4. Personalize your messages

5. Approach the whole journey

6. Seamless User Experience

7. Make the difference by using AI and providing unique customer experiences