Unlike traditional SMS, Rich Communication Services (RCS) offers advanced features like high-resolution media, read receipts, quick replies, and branded messages—enhancing how businesses communicate with their audience.
RCS for customer engagement provides a more interactive and personalized experience, helping brands stand out in a crowded digital space. Companies can use RCS to share product carousels, confirm appointments, offer real-time support, and streamline customer journeys—all within the user’s native messaging app. This next-generation messaging solution increases open rates, boosts response times, and strengthens brand loyalty by delivering relevant, engaging, and convenient interactions that meet modern customer expectations.
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