Smaller Version of OFBIz Powered By Logo

[Ron Wheeler]

Lets clear up some facts
1) We are Apache. Apache is not some other group who is "supporting us".

2) The product's name is "Apache OFBiz" not OFBiz and it makes sense for
the logo to include the proper name.

3) "Powered by Apache" says that the end-user's ERP is based on an
Apache product (Apache OFBiz) not that the development team drinks an
Apache energy drink.

4) Apache Software Foundation owns Apache OFBiz and licenses the
software for use by others. The Apache OFBiz team participates in the
management of the ASF.

5) If you are contributing to the Apache OFBiz product, you have signed
a contract with the ASF that gives the ASF the rights to do what it
wants with the code and documentation that you contribute. There is no
legal arrangement with developers and the Apache OFBiz project itself.
This agreement makes you a contributor to ASF and covers all of the
projects that you work on.

6) As an ASF project team, we have committed to following ASF guidelines
to protect the trademarks and product names. The ASF is responsible for
providing and legal assistance in case there is an external group
misusing "Apache OFBiz" branding. We need to make sure that our branding
and logos are consistent and make it clear that ASF owns the name, the
trademarks and the graphics used in the trademark.


Ron

On 27/07/2015 12:08 AM, Paul Foxworthy wrote:

> Pierre Smits wrote
>> Ask yourself this: Should it work for the OFBiz project or for the ASF?
> I agree 100%, Pierre.
>
> The name of our project is "Apache OFBiz". Our project is supported by ASF
> and it's right to acknowledge that. But our project is the result of our own
> work and builds on a large number of open source components, many of which
> are not ASF projects.
>
> It is plain misleading to say OFBiz is "powered by Apache", and it
> diminishes the scope and intent of what we're doing. The implication is
> we're some sort of subsidiary. The logo doesn't even have the correct name
> for our project.
>
> The visual style is all wrong. Our project should not be enclosed and
> engulfed by Apache. It should be *supported* by Apache. Our project should
> have clear top billing. I have no problem with Apache getting a mention in
> the logo if the implication is more "supported by".
>
> It's disappointing the ASF are encouraging us to use this logo. As Pierre
> says, it's flawed. I think we should ignore it.
>
> Cheers
>
> Paul Foxworthy
>
>
>
>
>
>
> -----
> --
> Coherent Software Australia Pty Ltd
> http://www.coherentsoftware.com.au/
>
> Bonsai ERP, the all-inclusive ERP system
> http://www.bonsaierp.com.au/
>
> --
> View this message in context: http://ofbiz.135035.n4.nabble.com/Smaller-Version-of-OFBIz-Powered-By-Logo-tp4670967p4671101.html
> Sent from the OFBiz - User mailing list archive at Nabble.com.
>

--
Ron Wheeler
President
Artifact Software Inc
email: [hidden email]
skype: ronaldmwheeler
phone: [phone], ext 102

[Paul Foxworthy]

On 27 July 2015 at 14:39, Ron Wheeler <[hidden email]>
wrote:


> 2) The product's name is "Apache OFBiz" not OFBiz and it makes sense for
> the logo to include the proper name.
>

Then shouldn't the two words appear side by side in the logo?

Cheers

Paul Foxworthy

[Sharan-F]

Hi All

I think there might be some confusion here. We are not being asked to replace our main project logo with the 'Powered By' one.

We as a project have our own logo which we can control. This is the logo that we use now on our project website and in our products.  

Earlier this year we removed the words 'The Apache Open For Business Project” from the logo to align with what has been trademarked.

http://ofbiz.135035.n4.nabble.com/Apache-OFBiz-Project-Trademarks-and-Branding-tt4661054.html

The project logo is a graphic image that represents the project and it doesn't have to be the full project name including 'Apache'. For example take a look at the logos for Cassandra, Hardoop, Tomcat and Cloudstack.

Our current logo says the word OFBiz with a graphical feather in the 'O', If we want to improve or modify our project logo then as a project we can.

One thing to be aware of is that we are currently going through the process of making the names OFBiz and Apache OFBiz registered trademarks.

Thanks
Sharan

[Ron Wheeler]

On 27/07/2015 12:45 AM, Paul Foxworthy wrote:

> On 27 July 2015 at 14:39, Ron Wheeler <[hidden email]>
> wrote:
>
>
>> 2) The product's name is "Apache OFBiz" not OFBiz and it makes sense for
>> the logo to include the proper name.
>>
> Then shouldn't the two words appear side by side in the logo?
>
> Cheers
>
> Paul Foxworthy
>

Could but it is not required.
SOLR and Lucene don't use the Apache name in their logo. Lucene uses the
Apache feather in the logo.
Maven also incorporates the feather into the logo without the name.
The product should be called "Apache OFBiz" when it is being identified
or introduced but "OFBiz" can be used in subsequent text.

If it is used in a logo, it does not have to be side by side.

http://www.apache.org/foundation/marks/ is the basis for our actions.


--
Ron Wheeler
President
Artifact Software Inc
email: [hidden email]
skype: ronaldmwheeler
phone: [phone], ext 102

[Ron Wheeler]

On 27/07/2015 12:45 AM, Paul Foxworthy wrote:

> On 27 July 2015 at 14:39, Ron Wheeler <[hidden email]>
> wrote:
>
>
>> 2) The product's name is "Apache OFBiz" not OFBiz and it makes sense for
>> the logo to include the proper name.
>>
> Then shouldn't the two words appear side by side in the logo?
>
> Cheers
>
> Paul Foxworthy
>

That is not always the case.
I think Sharan and I have found quite a few cases in he Apache world
where the logo just includes a graphic element (feather usually) to
reference Apache or does not include any reference to Apache in the
graphic (Solr).

The less that appears in the logo graphic gives more flexibility in how
it can be used.

There can be images in our library that include both the graphic and
some text to make it easier to get what people want on their own product
docs while retaining some consistency.
We can make as many of these as we want with whatever text people need
and want to share in the "cost" of creating.
If a company feels that it is important in their market to associate
themselves with the Apache name, they will want to have the OFBiz logo
with "Apache" above, below, right or left of the OFBiz logo.
They might do this only with their technical documentation that is going
to be read by IT people who know the Apache name.
They might just use the OFBiz logo on documentation destined for
accountants and non-technical managers who will associate Apache is with
the name of an American First Nation.

Ron


--
Ron Wheeler
President
Artifact Software Inc
email: [hidden email]
skype: ronaldmwheeler
phone: [phone], ext 102