Veterinary Supplements Market Gears Up for US$ 4.1 Billion Milestone by 2033 at 6.3% CAGR

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New York, NY – June 18, 2025 - The global veterinary supplements market is expected to grow from US$ 2.2 billion in 2023 to around US$ 4.1 billion by 2033. This reflects a steady CAGR of 6.3% during the forecast period from 2024 to 2033. The rising demand is driven by a shift in how people view pet care. More pet owners now treat animals as part of the family. This change has encouraged a greater focus on preventive health. Just as people take vitamins, pet owners are now using supplements to support animal wellness and quality of life.

Health supplements for pets are commonly used to improve joint mobility, support the immune system, aid digestion, and promote skin and coat health. According to global health bodies like the World Health Organization (WHO) and veterinary associations, interest in daily nutritional care is increasing. This growth is not limited to dogs and cats. Supplements are also being used in livestock. Farmers are adopting them to improve animal health and reduce the need for antibiotics. This supports the global goal of minimizing antimicrobial resistance, as recommended by the World Organisation for Animal Health (WOAH).

Rising pet ownership is another major factor supporting market growth. Reports from organizations like the United States Department of Agriculture (USDA) and the European Food Safety Authority (EFSA) confirm that both urban and rural pet populations are increasing. This has led to higher demand for veterinary products, especially those that offer long-term health benefits. With more households welcoming pets, the need for safe and effective health solutions is becoming essential.

Finally, transparency and quality are becoming key concerns in the industry. Consumers are now looking for natural, clean-label ingredients in pet supplements. Substances like fish oils, probiotics, and herbal extracts are gaining popularity. Regulatory agencies such as the U.S. Food and Drug Administration (FDA) are tightening standards to ensure product safety and labeling accuracy. As a result, manufacturers are focusing more on ingredient sourcing and scientific backing. This shift is expected to boost consumer trust and fuel continued market growth in the years ahead.

Key Takeaways
According to industry estimates, the veterinary supplements market is projected to grow at a steady CAGR of 6.3% through 2033.
By 2033, the market size is expected to reach around US$ 4.1 billion, reflecting increasing demand for pet health products globally.
In 2023, the total market valuation stood at approximately US$ 2.2 billion, marking a significant rise from previous years.
Over-the-counter (OTC) veterinary supplements dominated the market in 2023, accounting for more than 84.8% of total product sales.
Supplements for dogs made up over 43.2% of the total veterinary supplements market in 2023, highlighting their strong consumer demand.
Cat supplements are expected to grow at a faster pace, with a projected CAGR of nearly 6.5% from 2023 to 2033.
Chewable supplements led the product type segment in 2023, representing over 74.3% of the total veterinary supplement sales.
Offline sales channels, including pet stores and clinics, contributed more than 85.2% of the total market revenue in 2023.
Online distribution is gaining momentum, expected to grow at a CAGR of approximately 8.5% between 2023 and 2033.
North America emerged as the leading region in 2023, holding a 43.6% share of the global veterinary supplements market.
Emerging Trends
1. Focus on Preventive Health for Pets

Pet owners are no longer waiting for their animals to fall sick. Many now use supplements to prevent health issues before they start. Products that support digestion, joint health, and immunity are becoming popular. These supplements help pets stay active and feel better overall. The trend shows a growing focus on preventive care, just like in human health. Owners want to keep their pets strong and happy for longer. That’s why daily use of multivitamins and targeted formulas is increasing. This shift supports better quality of life for pets.

2. Human-Grade Ingredients

Pet parents today want products that are as clean as the ones they use for themselves. There is a strong demand for supplements made with high-quality, human-grade ingredients. People are more careful about what goes into their pet’s body. They prefer supplements without artificial colors, flavors, or preservatives. Natural, chemical-free, and safe ingredients are a priority. This change is pushing brands to improve quality. Transparency in sourcing and labeling is also more important now. The goal is to keep pets healthy with the same care we give ourselves.

3. Customized and Breed-Specific Formulas

One-size-fits-all supplements are no longer enough. Many brands now offer customized products based on breed, age, and size. For example, joint care formulas are made for older dogs, while puppies may get supplements that boost growth. Small breeds have different nutritional needs than large ones, so products are being made to match. This trend helps ensure each pet gets exactly what it needs. Tailored nutrition improves results and helps avoid over- or under-supplementation. Personalized pet care is becoming a big part of the supplement market.

4. Plant-Based and Organic Options

As more people follow plant-based and organic lifestyles, they are extending the same values to their pets. Many pet owners now choose vegan or organic supplements. These products often use herbs like turmeric and ashwagandha. Such natural ingredients support healing, stress relief, and immunity. Clean-label products are also gaining popularity. The goal is to provide safe and eco-friendly options. This trend shows a shift toward holistic and sustainable pet health. Organic pet supplements are now found in more stores and online platforms.

5. Growth of Supplements for Non-Traditional Pets

Cats and dogs are no longer the only pets getting supplements. Owners of birds, rabbits, reptiles, and even horses are now part of this growing trend. People who raise exotic pets or work with farm animals are looking for ways to boost their animals’ health naturally. These animals also benefit from joint, digestive, and immune support. Specialized supplements are being made for different species. This opens up new opportunities in the market. It also reflects the growing love and care for all types of animals.

6. Online Purchase and Subscription Models

More people now buy pet supplements online instead of in stores. Shopping from home is easier and saves time. Monthly subscription boxes are also getting popular. These services offer auto-delivery so pet owners don’t run out of products. This model is especially common in cities. Brands are creating user-friendly websites and offering discounts for subscribers. It’s a convenient way to manage pet health. Digital growth is shaping how people shop for their animals. Reliable delivery and flexible plans make it easy to stay consistent with care.

Use Cases
Joint and Bone Health in Aging Pets

Older pets often face joint pain, stiffness, or arthritis. Supplements like glucosamine, chondroitin, and MSM are used to improve joint flexibility and reduce discomfort. These ingredients help rebuild cartilage and reduce inflammation. As a result, pets can move more freely and stay active for longer. This support is especially important for dogs and cats who are slowing down due to age. Regular use may also prevent further joint damage. Pet owners use these supplements to improve their pets’ quality of life without relying on pain medications alone.

Digestive Support and Gut Health

Pets with sensitive stomachs often struggle with diarrhea, gas, or irregular bowel movements. Probiotics and prebiotics are popular supplements to help balance gut bacteria. They improve digestion and support the immune system. These supplements are also helpful after antibiotics or digestive infections. A healthy gut means better nutrient absorption and stronger overall health. Many pet owners use them daily, especially if their pets have recurring stomach issues. Prebiotics feed good bacteria, while probiotics introduce live beneficial strains. This combination keeps the digestive tract working smoothly.

Skin and Coat Maintenance

Pets with dry skin, itchiness, or shedding can benefit from skin and coat supplements. Ingredients like omega-3 fatty acids, fish oil, and vitamin E are commonly used. These help reduce inflammation and improve skin hydration. They also make the pet’s fur shinier, thicker, and healthier. This is especially useful for breeds prone to allergies or dry skin. Regular use can reduce scratching and hot spots. Many pet owners notice visible improvement in their pet’s coat within weeks of using these supplements.

Immune System Boosting

A strong immune system helps pets fight off infections and recover faster. Supplements with antioxidants, vitamins C and E, and natural herbs are used to improve immunity. These are especially helpful during recovery from illness or after surgery. They are also used in older pets or those with chronic health problems. Ingredients like turmeric, echinacea, and green tea extract support immune cell activity. Boosting immunity can also reduce the risk of common infections. Many pet owners choose these supplements as part of preventive care.

Stress and Anxiety Relief

Pets often feel anxious during thunderstorms, fireworks, travel, or vet visits. Calming supplements help manage this stress. Common ingredients include chamomile, valerian root, L-theanine, and CBD. These help calm the nervous system without sedation. Many are available as chews, oils, or treats. They help reduce symptoms like trembling, barking, or hiding. These supplements are safe for regular or occasional use. Pet owners use them to make stressful situations easier for their animals. Some products start working within 30 to 60 minutes.

Conclusion

The veterinary supplements market is growing steadily as more people treat pets like family members. This has led to higher interest in daily nutrition and preventive health care for animals. Pet owners now look for natural, safe, and effective supplements to support their pets’ overall well-being. Products that help with joints, digestion, immunity, and stress relief are in high demand. The market is also expanding to include organic, plant-based, and customized formulas. With strong support from global health organizations and better product quality, consumer trust is rising. Online sales and new pet care trends will continue to shape the future of this market, making supplements a key part of animal health routines worldwide.