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WhatsApp Business API is a powerful communication tool designed for medium and large businesses to connect with customers at scale through WhatsApp. Unlike the regular WhatsApp Business app, the API enables automation, integration with CRM systems, and the use of chatbots to handle customer interactions efficiently. Businesses can send notifications, provide customer support, and manage conversations using verified business profiles. It supports features like message templates for alerts, order updates, and reminders, ensuring timely communication. To access the WhatsApp Business API, businesses must go through Meta’s approval process or work with an official Business Solution Provider (BSP).
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