Why we should use "Apache OFBiz" instead of OFBiz

[Jacques Le Roux]

Just read this http://www.theverge.com/2015/3/17/8230631/microsoft-is-killing-off-the-internet-explorer-brand

Notably
<< the power of using the Microsoft brand over just Windows or Internet Explorer, and showed off some research data on a new name for the company’s
browser vs. Internet Explorer. Putting Microsoft in front of the new secret name increased the appeal to some Chrome users in the UK. "Just by putting
the Microsoft name in front of it, the delta for Chrome users on appeal is incredibly high,">>

It's intuitive but now we have data to prove it :)

Jacques

[Pierre Smits]

We should follow the guidelines set forth by the ASF Brand Management
office.

Apache OFBiz in all 'official' postings and OFBiz in informal
communications is acceptable.

Best regards,

Pierre Smits

*ORRTIZ.COM <http://www.orrtiz.com>*
Services & Solutions for Cloud-
Based Manufacturing, Professional
Services and Retail & Trade
http://www.orrtiz.com

On Wed, Mar 18, 2015 at 11:14 AM, Jacques Le Roux <
[hidden email]> wrote:

> Just read this http://www.theverge.com/2015/3/17/8230631/microsoft-is-
> killing-off-the-internet-explorer-brand
>
> Notably
> << the power of using the Microsoft brand over just Windows or Internet
> Explorer, and showed off some research data on a new name for the company’s
> browser vs. Internet Explorer. Putting Microsoft in front of the new secret
> name increased the appeal to some Chrome users in the UK. "Just by putting
> the Microsoft name in front of it, the delta for Chrome users on appeal is
> incredibly high,">>
>
> It's intuitive but now we have data to prove it :)
>
> Jacques
>

[Jacopo Cappellato-5]

On Mar 18, 2015, at 11:40 AM, Pierre Smits <[hidden email]> wrote:

> Apache OFBiz in all 'official' postings and OFBiz in informal
> communications is acceptable.

+1

Jacopo

[Jacques Le Roux]

Agreed, of course I did not mean to force every person in every occasion to type/use "Apache OFBiz" instead of "OFBiz" ;)

Thanks for the clarification

Jacques
PS: maybe one day people will use AO like they did for IE  :D

Le 18/03/2015 11:40, Pierre Smits a écrit :

> We should follow the guidelines set forth by the ASF Brand Management
> office.
>
> Apache OFBiz in all 'official' postings and OFBiz in informal
> communications is acceptable.
>
> Best regards,
>
> Pierre Smits
>
> *ORRTIZ.COM <http://www.orrtiz.com>*
> Services & Solutions for Cloud-
> Based Manufacturing, Professional
> Services and Retail & Trade
> http://www.orrtiz.com
>
> On Wed, Mar 18, 2015 at 11:14 AM, Jacques Le Roux <
> [hidden email]> wrote:
>
>> Just read this http://www.theverge.com/2015/3/17/8230631/microsoft-is-
>> killing-off-the-internet-explorer-brand
>>
>> Notably
>> << the power of using the Microsoft brand over just Windows or Internet
>> Explorer, and showed off some research data on a new name for the company’s
>> browser vs. Internet Explorer. Putting Microsoft in front of the new secret
>> name increased the appeal to some Chrome users in the UK. "Just by putting
>> the Microsoft name in front of it, the delta for Chrome users on appeal is
>> incredibly high,">>
>>
>> It's intuitive but now we have data to prove it :)
>>
>> Jacques
>>