What is ZEPETO?
ZEPETO is a social / metaverse‑style app (available on mobile and PC) where users create 3D avatars and interact in virtual spaces.
GET LINKIt was developed by Naver Z (a part of Naver Corporation, South Korea).
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The name “ZEPETO” is a play on Geppetto, the creator of Pinocchio — reflecting the idea of “creating life” (in avatar form) in the virtual world.
Over time, ZEPETO has positioned itself more as a “metaverse platform” than just a social avatar app.
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Key Features & What You Can Do
Here are the main functionalities and features of ZEPETO:
Feature Description
Avatar Creation & Customization You can make a 3D avatar (“Zepeto”) based on a photo or from scratch. You can adjust face shape, hairstyle, colors, clothing, accessories, and more.
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Virtual Worlds & Spaces You can roam “worlds” — 3D environments where you can meet others, walk around, explore, and play mini‑games.
Social Interaction Chat (private or group), follow or friend others, see posts in a feed, like and comment, livestream via your avatar.
User‑Generated Content One of ZEPETO’s big draws is that users can design and publish their own virtual items (clothes, accessories, etc.) or create “worlds” that others can visit.
In‑App Economy / Currency ZEPETO has currencies (e.g. “Zems” and sometimes coins) that you can use to buy items. Some are earned by gameplay/mini‑games; others are purchased with real money.
Brand & Fashion Collaborations Many well-known fashion brands have virtual items inside ZEPETO — Gucci, Ralph Lauren, and others have launched digital versions of their products for avatars.
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