http://ofbiz.116.s1.nabble.com/Tag-Lines-and-Summary-Text-mission-statement-for-OFBiz-tp168961p168975.html
I like that idea, sort of a dual marketing. "OFBiz
Framework" and "Open for Business". Where "Open for
> Hi
>
> In reading both David's marketing ideas, and Adam's
> comments about that
> new system which sounds great makes me think we may
> want to revisit one
> more time before going forward with the new
> marketing thrust the
> question of splitting the framework from the OFBiz
> application, at least
> in name.
>
> In short, I think OFBiz's framework is an amazing
> piece of software by
> itself, and it is often overlooked or discarded by
> many people who could
> really use because they can't see past the
> application. It could be much
> more popular if it were marketed separately and had
> separate
> documentation and tutorials, however I don't ever
> want to see the
> framework diverge from OFBiz the application.
>
> ---
>
> One other quick thought on marketing.
>
> SOA has become a super-hot marketing term, and using
> it might bring in
> some very interesting collaborators.
>
> Thanks
>
> Daniel
>
>
> On Tue, 2006-06-27 at 18:07 -0600, David E. Jones
> wrote:
> > As part of the new identity (logo, web site, other
> marketing collateral) for OFBiz we need to set down
> some of the general principles and ideals of the
> project. Si mentioned this in his email a few days
> ago (on the 23rd) in topic #3 and this can drive a
> lot of the visual elements and organization of the
> site and other stuff. I appreciate Tim Ruppert who
> has been pushing some of this along (including
> pushing me along, thankfully) for identifying this
> as a to do and conversation point for this mailing
> list.
> >
> > I guess there are 2 main parts of this to
> brain-storm on (meaning nearly anything goes at this
> stage...):
> >
> > 1. a tag line (short motto, whatever)
> > 2. a project summary, perhaps even more like a
> mission statement
> >
> > For #2 I saw some interesting guidelines for a
> mission statement, namely some questions to as
> ourselves:
> >
> > 1. What is the best thing the project/community
> does?
> > 2. What do you want do to?
> > 3. What would my customers value most?
> > 4. What should we do?
> >
> > In addition to those the goal should be to keep it
> short and to the point, much shorter than the
> typical "elevator pitch". This might be a good
> starting point for a more conversational elevator
> pitch, BTW.
> >
> > The new logo has kind of a power button motif, and
> that fits pretty well with OFBiz for a tag line like
> "Turn On You Busines" or "Power On Your Business".
> Or we could cozy up to the line a little and use
> something like "Turn On Your Developers" because
> OFBiz is so great for empowering developers and
> increasing their productivity. Too bad we're not in
> the video game industry, that would go along great
> with a spokes-model. ;)
> >
> > But seriously, something more business oriented
> related to power on or turn on seems pretty good. Of
> course, this in brain storming, so don't take my
> ideas too seriously!
> >
> > For the mission statement my thoughts are to
> include something to emphasize the community
> oriented nature of the force behind the project; the
> flexible, powerful and customization orientation of
> the software and architecture; the business oriented
> functionality to make things directly applicable to
> your business; and so on.
> >
> > There is kind of a mission statement, more of a
> project description though, at the top of the
> ofbiz.org home page in the "Introduction: What is
> OFBiz?" box, but I think we can do a lot better than
> that. There is also some reasonably good content and
> ideas on the Philosophy page that I wrote a long
> time ago (with feedback and ideas from various
> people, many of whom probably won't even get this
> email), and those could be a good source of ideas
> too.
> >
> > The Strategic Plan is a few years old and needs
> some updating for changes in the last 4 years ;o) ,
> but the same basic stuff there still applies very
> much to what OFBiz is all about from a business
> perspective. This is really the core of how OFBiz
> has moved forward. Here is the URL:
> >
> >
http://www.ofbiz.org/strategic-plan.html> >
> > Some of my more recent thoughts on this are
> something along the lines of:
> >
> > "The Open For Business Project harnesses the power
> of a loosely coupled community and a collaboration
> empowering open source license (the Apache 2.0
> license) to bring to you the best in loosely coupled
> enterprise software that can be molded to the needs
> of your changing organization."
> >
> > We might want a bit more than that and maybe have
> different items that address different stake holders
> in the project.
> >
> > ============================
> >
> > After a bit of discussion on this I'd like to put
> in on the OFBiz.org New Site Plan page on
> docs.ofbiz.org, which is here:
> >
> >
>