Re: Omnichannel Marketing

Posted by Akshay_M on
URL: http://ofbiz.116.s1.nabble.com/Omnichannel-Marketing-tp4772174p4772272.html

According to Frost & Sullivan, omnichannel is defined as "seamless and effortless, high-quality customer experiences that occur within and between contact channels"

Omnichannel marketing strategy gives businesses the ability to communicate with customers where they are, at the right time with the right message.

With this strategy, customers can start a transaction on their smartphone and finish it on their PC, tablet, or wearable.

That way brands can create a seamless customer experience that leads to better engagement, customer loyalty, higher ROI and sales.

How can you create successful Omnichannel Marketing Strategies?

Here is a 7 step guide to help you through it:


1. Gather your data

2. Review your processes

3. Segment your audience

4. Personalize your messages

5. Approach the whole journey

6. Seamless User Experience

7. Make the difference by using AI and providing unique customer experiences