MyKasihhttps://mykasiih.my/ is a Malaysian non-profit organization that uses technology to deliver welfare aid efficiently to underprivileged families through a cashless payment system. Launched in 2009, the program enables targeted recipients to receive aid directly into their MyKad (identity card) accounts, which can be used to purchase essential items at participating retailers. Supported by corporate sponsors and individual donors, MyKasih operates across Malaysia, focusing on poverty alleviation through food aid, education support, and financial literacy programs. Its innovative approach ensures transparency, minimizes leakages, and empowers beneficiaries by giving them the freedom to choose according to their needs.
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