Users - Difference between the PartyClassificationGroup and SegmentGroup

[Alexandre Gomes-8]

Hi all,

   I'm trying to reuse some of the marketing data model and services.
Does anyone know the difference between a PartyClassificationGroup and a
SegmentGroup?

  Thanks,
Alexandre Gomes

 
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[David E. Jones]

PartyClassificiationGroup is used with the PartyClassification entity  
to represent a classification group that a party can be part of.  
There are various types of classification groups, like: Minority,  
Income, Size, etc (as in the PartyClassificationType entity). So,  
different PartyClassificationGroup records for the Income type could  
be something like $0-50k, $51k-100k, etc. Actually a more general  
classification type like Income should be split into multiple  
categories like personal income and company income.

The SegmentGroup is a different concept that represents a combination  
of various factors, including zero to many PartyClassificationGroup  
entries, but also other things like Geo or even explicitly putting a  
Party in the group. This can be used for marketing segments, sales  
segments (territories that are more than just by geography), and so on.

-David


On Jan 10, 2006, at 10:27 AM, Alexandre Gomes wrote:

> Hi all,
>
>    I'm trying to reuse some of the marketing data model and services.
> Does anyone know the difference between a PartyClassificationGroup  
> and a
> SegmentGroup?
>
>   Thanks,
> Alexandre Gomes
>
>
> _______________________________________________
> Users mailing list
> [hidden email]
> http://lists.ofbiz.org/mailman/listinfo/users

 
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